What is digital marketing and its details ? Digital marketing has become the go-to marketing strategy for small businesses and enterprises alike. You’ve probably heard about digital marketing before, but it encompasses many different strategies for businesses. Digital marketing is the use of digital channels to market products. Also known as online marketing, digital marketing promotes brands and connects them to potential customers via the internet. It takes many forms, including: Search engines Websites Social media Email Mobile apps Text messaging Web-based advertising Your company’s use of digital marketing depends on its model. Business-to-business (B2B) companies sell to other businesses, which requires a longer, more strategic approach. Business-to-consumer (B2C) companies sell directly to everyday customers, which requires shorter sales cycles and a larger audience. The main differences between B2B and B2C include: B2B decisions involve multiple people, while B2C t...